Want to create a successful marketing plan online this year, but don’t know how?
We are here to help. And today, we are presenting you the 10 step guide to creating a successful marketing plan online.
1. Know The Tool You’ll Be Using
You don’t want the PowerPoint again, do you? It’s old – and it’s boring. The first and foremost thing to do is know the program in which you will make the plan.
Now, there are many PowerPoint alternatives you can work with when creating your marketing plan. Slides, Prezi, emaze…Are some of the very few you can utilize and make sure your plan is along the latest trends and using the most consistent online templates.
2. Know Your Target Audience
You don’t know the letter ‘M’ of marketing if you don’t know who your target audience is. Make sure to figure this out – the sooner the better. The truth is, your entire marketing plan depends on your target audience, since it is the group of buying personas who will engage with your brand.
From the demographic information to their interests and ideas, make sure you clearly sort out everything.
3. Spy On Your Competitors
What type of technology do your competitors use? Are you aware of the online marketing plan templates you may utilize? Are they?
Put together a spreadsheet on the ways you can expand and create your marketing plan accordingly. If your competitors use another type of program than you planned, make sure to see whether it’s worth the shot – and decide your marketing plan template along with them in mind.
4. Prioritize Your Tactics And Channels
Your online marketing template has to include a lot of things. It has to showcase your email marketing efforts, content marketing strategy and social strategy. In short, it needs to be wrapped up well in a great platform that will allow you the utmost visibility (and motivation).
Know your budget, available resources, company goals and available content. Set aside the goals and the activities you plan to reach them. Trust us, it really matters.
5. Group Your Activities
We mentioned your goals and activities. In a nutshell, there is no better way to organize things than group your activities in smaller chunks. For example, if you have a section in your online marketing template named ‘SEO strategy‘ – why not diversify it into chunks and bits, containing:
- PPC marketing
- guest posts
- ebooks etc.
Grouping your activities will make it easier for you to finish them – well at least one at a time – and be consistent with your marketing plan template.
A Final Word
In the end, your marketing template is the key to success with your plan. It is the main thing you should focus on and organize everything in it accordingly. Therefore, make sure you choose a great platform which matches your needs – and can clearly showcase your business goals.